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Theatergoing: A Designed Experience
Theatergoing: A Designed Experience
Theatergoing is a case study that explores the relationship between the viewer and the live performance by creating a designed experience in which reflects and exposes in more detail the complexity of a theater production. Consequently, strengthening the impact in the audience members.
Using Disney’s The Lion King as the subject, the project deliverable is the amalgamation of the two types of distributed programs: Playbill (information) + Merchandising Booth Program (professional imagery). This combination resulted in the redesign of the show's program. Not only providing a better display of The Lion King visual aesthetic and identity, but also a more curated experience for the audience.
Using Disney’s The Lion King as the subject, the project deliverable is the amalgamation of the two types of distributed programs: Playbill (information) + Merchandising Booth Program (professional imagery). This combination resulted in the redesign of the show's program. Not only providing a better display of The Lion King visual aesthetic and identity, but also a more curated experience for the audience.
Project Poster
Picture by @colormecourtney
